Crisafulli Business Coaching

Why Your Small Business Needs to Make More than Just Money

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I recently came across an old, yet timeless quote by Henry Ford: “A business that makes nothing but money is a poor business.”

When I read those wise words, they hit me like a ton of bricks. This is truly what I strive to teach my clients everyday; being a small business owner is about so much more than just turning a profit.

While of course the money is important, being a small business owner is also about creating processes that keep things organized, connecting with your employees, being a leader and not just a boss, finding work-life balance, giving back to the local community… I could go on and on, but you get the big picture.

In today’s “keeping up with the Jones’” society (or should I say having a “keeping up with my competitors’” mentality), it’s easy to lose focus on what’s truly important in your business. Making money is number one – no one is going to deny that fact. However, there are many factors that need to be focused on as well. For example, if you never talk to your employees or train them in the right way, they will inevitably leave for a better position. This leads to high turnover and increased costs for hiring and training, which all affects your bottom line. Or if you simply order people around like a bully instead of being a relatable leader, you will create an atmosphere of despondent employees that will in turn cause you to lose customers.

Remember, making money is amazing and it’s what many of us are after every day when we go to work. However, once you get there, being a superstar business owner versus simply being a subpar business owner with a lot of cash takes hard work and dedication. Try making it a point to connect with every employee each month, donate some manpower or funds to a local charity or treat your employees to a special staff reward for a job well done. A business that that makes money and gives back is the richest one of all.

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