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What should be included on your company’s website?

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Companies should establish themselves online with a website to give their audience a place to learn more about their brand, merchandise, and history. Here are five essential things to include on your store’s site.

Virtual catalog of your products

Websites allow people to access your list of available goods and services. Create pages for your products that include descriptions and highlight their benefits. You should also add photographs of your goods on the website.

About Us section

Let customers get to know your brand by adding a page about your brand’s history. The section can also include your mission statement, goals for the future, and core values. Consumers who connect with your history and mission or more likely to engage with your business.

Feedback from past customers

Your website is the perfect place to feature client testimonials. The reviews can be featured on your landing page to provide real-world examples of how your company has benefited other customers.

Contact Us page

Those who visit your website should be able to connect with your team if they have any questions or concerns. Create a web page where consumers can email you directly. The page may also include your shop’s phone number and street address.

Calls to action

Motivate your website visitors to keep interacting with your organization with a call to action (CTA). This may include asking consumers to connect with your team today for a free estimate, or encouraging people to explore your product catalog.

The quality of your shop’s website helps your brand be seen as more professional and reliable. You can learn other ways of improving your store’s value with my company, Crisafulli Business Coaching. I offer professional coaching in Boston to all organizations, so contact me today for a consultation.

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